Recently, Yuru-charas are very popular in Japan. Yuru-chara means the special characters represent each own prefecture like Osaka, Kyoto, and so and so. But I didn't know that PRETZ has the version of the Yuru-chara printed on the packages. In addition, this version provides you the flavor of Takoyaki. By the way, the name of the character on this package is Chicchai-Ossan, means a little daddy, represents Hyogo prefecture.